In a nutshell ...

Full Company Name

Results innovative marketing services

Management & contacts

Martine Lekeu – David Gyselynck

Company type

Full service marketing research agency – management owned

Operations in

Belgium, France, The Netherlands, The United Kingdom, Germany

Member of

Esomar (1997) – Febelmar (1999)

Qualitative / quantitative

90 % / 10 %

Survey types

Exploratory studies:

       Motivational and behavioral studies

       Trends follow-up – emergence

 

Strategic surveys:

       Brand identity diagnostics

       Brand status definitions

       Brand stretching approaches

       Consumer experiences MOT approach

 

Marketing mix optimization surveys:

       Advertising – mailing – magazines - websites – promotion - pack pre-testing

       Concept testing

       Event monitoring

 

Marketing consultancy workshops:

        Concept lab

        Brand ladder definition

Methodologies

Focus groups, individual interviews, ethnographic interviews, street quali, internet surveys

Targets

B2C: adults, kids, teenagers, seniors

B2B: different types of businesses

Inside companies: different types of managers and employees

Sectors

FMCG, telecommunications, clothing and fashion, cosmetics, perfumes, banking, transportation, media, shopping centers

Web-site

www.results-ims.com

Facebook page

https://www.facebook.com/pages/Results-IMS/37690448635?ref=hl

e-mail

Martine Lekeu: mlekeu@results-ims.com

David Gyselynck: dgyselynck@results-ims.com

Mobile phones

Martine Lekeu +32 475 876 266

David Gyselynck +32 475 877 066

Postal address

Avenue Brugmannlaan 29, B-1060 Brussels

Fixed line

+32 (0)2 543 17 77

Legal form

s.p.r.l. / b.v.b.a. since 1997

VAT n

BE 0459 379 330

RC

Bxl 609.414 Bru