In a nutshell ...

Full Company Name

Results innovative marketing services

Management & contacts

Martine Lekeu – David Gyselynck

Company type

Full service marketing research agency – management owned

Operations in

Belgium, France, The Netherlands, The United Kingdom, Germany

Member of

Esomar (1997) – Febelmar (1999)

Qualitative / quantitative

90 % / 10 %

Survey types

Exploratory studies:

       Motivational and behavioral studies

       Trends follow-up – emergence


Strategic surveys:

       Brand identity diagnostics

       Brand status definitions

       Brand stretching approaches

       Consumer experiences MOT approach


Marketing mix optimization surveys:

       Advertising – mailing – magazines - websites – promotion - pack pre-testing

       Concept testing

       Event monitoring


Marketing consultancy workshops:

        Concept lab

        Brand ladder definition


Focus groups, individual interviews, ethnographic interviews, street quali, internet surveys


B2C: adults, kids, teenagers, seniors

B2B: different types of businesses

Inside companies: different types of managers and employees


FMCG, telecommunications, clothing and fashion, cosmetics, perfumes, banking, transportation, media, shopping centers


Facebook page


Martine Lekeu:

David Gyselynck:

Mobile phones

Martine Lekeu +32 475 876 266

David Gyselynck +32 475 877 066

Postal address

Avenue Brugmannlaan 29, B-1060 Brussels

Fixed line

+32 (0)2 543 17 77

Legal form

s.p.r.l. / b.v.b.a. since 1997


BE 0459 379 330


Bxl 609.414 Bru